{"version":"https://jsonfeed.org/version/1","title":"The Professional Pen","home_page_url":"https://theprofessionalpen.co.uk","description":"The Professional Pen","author":{"name":"The Professional Pen"},"items":[{"id":"https://theprofessionalpen.co.uk/blog/f/from-the-property-pen-to-the-professional-pen","html_content":"

It took me a couple of years to understand my own business.

","url":"https://theprofessionalpen.co.uk/blog/f/from-the-property-pen-to-the-professional-pen","title":"From 'The Property Pen' to 'The Professional Pen'","summary":"It took me a couple of years to understand my own business.","date_modified":"2026-09-16T12:30:21Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/dont-report-the-news-tell-the-story","html_content":"

Don't report the news.\n

","url":"https://theprofessionalpen.co.uk/blog/f/dont-report-the-news-tell-the-story","title":"Don't Report the News. Tell the Story...","summary":"Don't report the news.\n","date_modified":"2026-06-23T08:00:00Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/the-quiet-power-of-content","html_content":"

There is quiet power in content marketing.

","url":"https://theprofessionalpen.co.uk/blog/f/the-quiet-power-of-content","title":"The Quiet Power of Content Marketing","summary":"There is quiet power in content marketing.","date_modified":"2026-04-17T09:44:34Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/inside-talent-how-joshua-rayner-is-rethinking-recruitment","html_content":"

Recruitment has a habit of becoming fragmented. Not just fragmented, but often reactive, too.

","url":"https://theprofessionalpen.co.uk/blog/f/inside-talent-how-joshua-rayner-is-rethinking-recruitment","title":"Inside Talent: How Joshua Rayner is Rethinking Recruitment","summary":"Recruitment has a habit of becoming fragmented. Not just fragmented, but often reactive, too.","date_modified":"2026-02-09T13:11:43Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/data-is-abundant-but-real-insight-lives-between-the-columns","html_content":"

How do you make data seem interesting? How do you take statistics, make sense of them and then craft something into golden lines of content to drop on your local audiences? And finally, is there any point in doing so?

","url":"https://theprofessionalpen.co.uk/blog/f/data-is-abundant-but-real-insight-lives-between-the-columns","title":"Data is Abundant, but Real Insight Lives Between the Columns","summary":"How do you make data seem interesting? How do you take statistics, make sense of them and then craft something into golden lines of content to drop on your local audiences? And finally, is there any point in doing so?","date_modified":"2026-02-05T12:17:31Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/how-storytelling-helps-your-estate-agency-stand-out","html_content":"

Estate and Letting Agents are way more interesting than people give them credit for. But you are often practical business people too, focused on the task and the detail - and so in concentrating on the practicalities, yo...

","url":"https://theprofessionalpen.co.uk/blog/f/how-storytelling-helps-your-estate-agency-stand-out","title":"How Storytelling Helps Your Estate Agency Stand Out","summary":"Estate and Letting Agents are way more interesting than people give them credit for. But you are often practical business people too, focused on the task and the detail - and so in concentrating on the practicalities, yo...","date_modified":"2026-01-05T01:56:01Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/the-way-people-search-online-is-changing---but-should-we-care","html_content":"

You might feel a bit swamped by all the new search terminology flying around lately; and you’re not alone.

","url":"https://theprofessionalpen.co.uk/blog/f/the-way-people-search-online-is-changing---but-should-we-care","title":"The Way People Search Online is Changing - But, Should We Care?","summary":"You might feel a bit swamped by all the new search terminology flying around lately; and you’re not alone. ","date_modified":"2025-11-17T16:40:19Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/the-rightmove-shockwave-how-ai-is-redrawing-the-portal-landscape","html_content":"

Estate agents across the UK might have watched with a sense of either shock or schadenfreude - depending on their own proclivities - as Rightmove’s share price took a sudden, sharp hit following the company’s announcemen...

","url":"https://theprofessionalpen.co.uk/blog/f/the-rightmove-shockwave-how-ai-is-redrawing-the-portal-landscape","title":"The Rightmove Shockwave: How AI is Redrawing the Portal Landscape","summary":"Estate agents across the UK might have watched with a sense of either shock or schadenfreude - depending on their own proclivities - as Rightmove’s share price took a sudden, sharp hit following the company’s announcemen...","date_modified":"2025-11-10T13:00:00Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/uk-housing-market-holds-steady-amid-budget-uncertainty","html_content":"

When it comes to the UK housing market, we find ourselves now well into the final stretch of 2025. The fourth quarter of any year can often feel mixed, with a general optimistic rebound of market activity after the slown...

","url":"https://theprofessionalpen.co.uk/blog/f/uk-housing-market-holds-steady-amid-budget-uncertainty","title":"UK Housing Market Holds Steady Amid Budget Uncertainty","summary":"When it comes to the UK housing market, we find ourselves now well into the final stretch of 2025. The fourth quarter of any year can often feel mixed, with a general optimistic rebound of market activity after the slown...","date_modified":"2025-10-20T16:32:25Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/why-estate-and-letting-agents-should-be-posting-blogs","html_content":"

","url":"https://theprofessionalpen.co.uk/blog/f/why-estate-and-letting-agents-should-be-posting-blogs","title":"Why Estate and Letting Agents Should be Writing Blogs","summary":" ","date_modified":"2025-09-15T13:02:45Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/%E2%80%98what%E2%80%99s-google%E2%80%99-why-estate-agents-need-to-think-about-aeo-now","html_content":"

Google is dead.

","url":"https://theprofessionalpen.co.uk/blog/f/%E2%80%98what%E2%80%99s-google%E2%80%99-why-estate-agents-need-to-think-about-aeo-now","title":"‘What’s Google?’: Why Estate Agents Need to Think About AEO Now!","summary":"Google is dead.","date_modified":"2025-07-11T14:21:12Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/why-blogs-still-matter-even-in-2025","html_content":"

“Blogs? What, like articles? Nobody reads anymore, it’s all about reels…”

","url":"https://theprofessionalpen.co.uk/blog/f/why-blogs-still-matter-even-in-2025","title":"Why Blogs Still Matter (even in 2025!)","summary":"“Blogs? What, like articles? Nobody reads anymore, it’s all about reels…”","date_modified":"2025-06-20T15:18:35Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/5-purposes-of-great-estate-agency-content","html_content":"

... and why it matters to get the mix right

","url":"https://theprofessionalpen.co.uk/blog/f/5-purposes-of-great-estate-agency-content","title":"5 Purposes of Great Estate Agency Content","summary":"... and why it matters to get the mix right","date_modified":"2025-06-13T14:00:00Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/housing-takes-centre-stage-in-the-spending-review","html_content":"

Housing has been put front and centre in Rachel Reeves’ Spending Review this afternoon.

","url":"https://theprofessionalpen.co.uk/blog/f/housing-takes-centre-stage-in-the-spending-review","title":"Housing Takes Centre Stage in the Spending Review","summary":"Housing has been put front and centre in Rachel Reeves’ Spending Review this afternoon.","date_modified":"2025-06-11T13:11:05Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/a-playground-spat-with-wild-implications","html_content":"

What a difference a week makes... let alone the difference that six months have made.

","url":"https://theprofessionalpen.co.uk/blog/f/a-playground-spat-with-wild-implications","title":"A Playground Spat with Wild Implications","summary":"What a difference a week makes... let alone the difference that six months have made.","date_modified":"2025-06-06T08:11:20Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/what-the-hell-just-happened","html_content":"

It is Eurovision weekend! Cue the reams of European-national-flags-themed bunting, full-on Eurovision parties at local pubs, and fancy dress parties and screenings at various venues and even cinemas up and down the land.

","url":"https://theprofessionalpen.co.uk/blog/f/what-the-hell-just-happened","title":"What the Hell just happened?!","summary":"It is Eurovision weekend! Cue the reams of European-national-flags-themed bunting, full-on Eurovision parties at local pubs, and fancy dress parties and screenings at various venues and even cinemas up and down the land.","date_modified":"2025-05-16T17:14:21Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/letting-agent-special-agent","html_content":"

Financial sanctions rules and what it means

","url":"https://theprofessionalpen.co.uk/blog/f/letting-agent-special-agent","title":"Letting Agent, Special Agent...","summary":"Financial sanctions rules and what it means","date_modified":"2025-05-14T05:43:52Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/material-information-guidance-gone-in-a-puff-of-smoke%E2%80%A6","html_content":"

Here’s what UK Estate Agents need to know

","url":"https://theprofessionalpen.co.uk/blog/f/material-information-guidance-gone-in-a-puff-of-smoke%E2%80%A6","title":"Material Information Guidance? Gone in a puff of smoke…","summary":"Here’s what UK Estate Agents need to know","date_modified":"2025-05-09T13:43:49Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/chancellors-acquired-by-leaders-romans-group-lrg","html_content":"

Big, big news in the estate agency world today.

","url":"https://theprofessionalpen.co.uk/blog/f/chancellors-acquired-by-leaders-romans-group-lrg","title":"Chancellors Acquired by Leaders Romans Group (LRG)","summary":"Big, big news in the estate agency world today. ","date_modified":"2025-04-30T11:10:23Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/trump-tariffs-market-medicine","html_content":"

Trump says that his tariffs are 'medicine', as market stocks absolutely plunge amidst global sell offs.

","url":"https://theprofessionalpen.co.uk/blog/f/trump-tariffs-market-medicine","title":"Trump Tariffs, Market Medicine","summary":"Trump says that his tariffs are 'medicine', as market stocks absolutely plunge amidst global sell offs.","date_modified":"2025-04-07T12:06:02Z"},{"id":"https://theprofessionalpen.co.uk/blog/f/the-property-pen-rides-again","html_content":"

Hello, and welcome to my first blog as The Property Pen! It's my first, because I have only just formally launched - January 27th 2025.

","url":"https://theprofessionalpen.co.uk/blog/f/the-property-pen-rides-again","title":"The Property Pen (rides again...)","summary":"Hello, and welcome to my first blog as The Property Pen! It's my first, because I have only just formally launched - January 27th 2025.","date_modified":"2025-01-27T08:00:00Z"}]}